The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

T plague of highly processed food items is an international crisis. Although their use is notably greater in Western nations, making up the majority of the typical food intake in nations like Britain and America, for example, UPFs are replacing fresh food in diets on all corners of the globe.

This month, a comprehensive global study on the risks to physical condition of UPFs was released. It alerted that such foods are exposing millions of people to chronic damage, and demanded immediate measures. Previously in the year, an international child welfare organization revealed that more children around the world were overweight than underweight for the initial instance, as processed edibles floods diets, with the steepest rises in developing nations.

A noted nutrition professor, professor of public health nutrition at the a major educational institution in Brazil, and one of the study's contributors, says that businesses motivated by financial gain, not personal decisions, are fueling the transformation in dietary behavior.

For parents, it can appear that the whole nutritional landscape is working against them. “On occasion it feels like we have zero control over what we are putting on our kid’s plate,” says one mother from South Asia. We interviewed her and four other parents from around the world on the increasing difficulties and annoyances of ensuring a balanced nourishment in the age of UPFs.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Raising a child in this South Asian country today often feels like battling an uphill struggle, especially when it comes to food. I make food at home as much as I can, but the instant my daughter steps outside, she is encircled by vibrantly wrapped snacks and sugar-laden liquids. She persistently desires cookies, chocolates and bottled fruit beverages – products heavily marketed to children. Just one pizza commercial on TV is all it takes for her to ask, “Can we have pizza today?”

Even the academic atmosphere reinforces unhealthy habits. Her canteen serves flavored drink every Tuesday, which she eagerly awaits. She receives a small package of biscuits from a friend on the school bus and chocolates on birthdays, and encounters a snack bar right outside her school gate.

At times it feels like the whole nutritional ecosystem is undermining parents who are simply trying to raise healthy children.

As someone employed by the a national health coalition and heading a project called Encouraging Nutritious Meals in Education, I comprehend this issue profoundly. Yet even with my expertise, keeping my school-age girl healthy is exceptionally hard.

These constant encounters at school, in transit and online make it almost unfeasible for parents to curb ultra-processed foods. It is not only about what kids pick; it is about a dietary structure that normalises and fosters unhealthy eating.

And the figures shows clearly what households such as my own are experiencing. A demographic health study found that 69% of children between six and 23 months ate poor dietary items, and 43% were already drinking sugary drinks.

These numbers are reflected in what I see every day. Research conducted in the region where I live reported that 18.6% of schoolchildren were carrying excess weight and a smaller yet concerning fraction were suffering from obesity, figures closely associated with the surge in processed food intake and less active lifestyles. Another study showed that many kids in Nepal eat candy or processed savoury foods on a regular basis, and this habitual eating is tied to high levels of dental cavities.

This nation urgently needs tighter rules, healthier school environments and more stringent promotion limits. Until then, families will continue engaging in an ongoing struggle against unhealthy snacks – a single cookie pack at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My circumstances is a bit particular as I was had to evacuate from an island in our group of isles that was ravaged by a powerful storm last year. But it is also part of the harsh truth that is facing parents in a area that is experiencing the gravest consequences of environmental shifts.

“The situation definitely becomes more severe if a hurricane or volcano activity eliminates most of your crops.”

Even before the storm, as a dietary educator, I was extremely troubled about the increasing proliferation of quick-service eateries. Currently, even local corner stores are complicit in the shift of a country once known for a diet of fresh regional fruits and vegetables, to one where oily, salted, sweetened fast food, full of artificial ingredients, is the preference.

But the scenario definitely worsens if a natural disaster or volcanic eruption wipes out most of your vegetation. Unprocessed ingredients becomes hard to find and very expensive, so it is really difficult to get your kids to consume healthy meals.

Regardless of having a steady job I flinch at food prices now and have often turned to picking one of items such as peas and beans and animal products when feeding my four children. Offering reduced portions or smaller servings have also become part of the post-disaster coping strategies.

Also it is very easy when you are juggling a demanding job with parenting, and hurrying about in the morning, to just give the children a couple of coins to buy snacks at school. Unfortunately, most campus food stalls only offer manufactured munchies and sugary sodas. The result of these difficulties, I fear, is an increase in the already widespread prevalence of non-communicable illnesses such as adult-onset diabetes and high blood pressure.

Kampala's Landscape: A Fast-Food Dominated Environment

The logo of a global fast-food brand stands prominently at the entrance of a shopping center in a Kampala neighbourhood, tempting you to pass by without stopping at the quick service lane.

Many of the kids and caregivers visiting the mall have never traveled past the borders of this East African nation. They certainly don’t know about the historical economic crisis that motivated the founder to start one of the first global eatery brands. All they know is that the brand name represent all things modern.

At each shopping center and every market, there is quick-service cuisine for every pocket. As one of the more expensive options, the fried chicken chain is considered a treat. It is the place local households go to observe birthdays and baptisms. It is the children’s incentive when they get a favorable grades. In fact, they are hoping their parents take them there for Christmas.

“Mom, do you know that some people take takeaway for school lunch,” my adolescent child, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from fried breakfasts to burgers.

It is the weekend, and I am only {half-listening|

Stephen Ali
Stephen Ali

A digital marketing expert and content creator passionate about helping local businesses thrive online.